Update Version 1.3.6. (en)
With this update, you manage your campaigns centrally in one place: from now on, you maintain marketing links and tracking together, including your own short domain for memorable links. In addition, trakklab.hello now recognizes your callers retroactively.
What's new?
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Marketing Channels: Manage your campaigns centrally
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URL Shortener: Short links under your own domain
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Retroactive Caller Recognition: "Unknown" becomes the name
1. Marketing Channels
From now on, you no longer maintain UTM parameters and referrers at the tracking slot, but centrally on the new "Marketing Channels" page. A marketing channel represents an advertising source (e.g. Google Ads, newsletter, social media) and bundles everything related to it in one place.
Where do I find this? Menu → Settings → Marketing Channels
Who can use it? Users with admin rights
Every channel consists of three building blocks:
- Details: name, domain, and the linked tracking slot. When a slot is selected, referrer and priority are added.
- URL Builder: your campaign links with UTM parameters and optional short links.
- Snippet: the code for your website that shows visitors the matching tracking phone number.
Campaign links via the URL Builder
In the URL Builder you create your advertising links: enter the target address, add UTM parameters, copy the finished link. You use these links in ads, newsletters and posts.
If the URL Shortener module is active, you generate a short link on your own domain in the same step. All UTM parameters are preserved. To learn how short links and slugs work, see Point 2: URL Shortener.
Automatic duplicate check
Each UTM parameter and each referrer may only appear in one channel.
In the event of overlaps, a red notice appears (e.g. "UTM parameter already assigned to channel: …"). Saving is only possible once the conflict has been resolved.
Linking with the tracking slot
Link the channel to a tracking slot, and your website recognizes visitors from this source
(via UTM parameters or referrer) and shows them the matching tracking phone number.
Full details on how to use it can be found in the Help Center.
2. URL-Shortener:
Turn long web addresses into short, memorable links on your own domain, e.g. go.yourhotel.com/summer. Ideal for print, QR codes, social media, and email signatures. In combination with Marketing Channels (Point 1), trakklab.hello generates short links automatically for your campaign links.
Where do I find this? Menu → Settings → URL Shortener
Who can use it? Users with admin rights. The menu item appears once the URL Shortener module is activated for your tenant.
Set up once, use permanently:
You set up your short domain once via a DNS entry. If needed, your webmaster can add this in just a few minutes. After that, the domain is ready for any number of short links. A short link consists of the slug, the path after the slash (e.g. /summer), and the target URL.
Short links automatically from the marketing channel:
Directly in the URL Builder of a marketing channel (Point 1), you create the matching short link for every campaign link with a single click. All UTM parameters are preserved automatically. This way your tracking works even with printed advertising and QR codes.
Target can be changed at any time: If you later change the target of a short link, the change takes effect after a short time. The link already distributed on flyers or QR codes remains valid and does not need to be reissued.
3. Retroactive Caller Recognition
If a previously unknown person calls and is subsequently created as a guest in the PMS or as a contact in the hotel, trakklab.hello assigns the past calls automatically and retroactively.
- FROM "UNKNOWN" TO A NAME: Where the call dashboard previously showed "Unknown caller", the matching name of the person now appears automatically.
- UP TO 7 DAYS RETROACTIVE: Calls from the last 7 days are matched retroactively with the new contact.
NO REWORK NEEDED: The assignment happens on its own. As soon as the guest or contact is created, the history is complete.